The Role of Promotion Strategies in Increasing the Sales Volume of Regional Specialty Foods in Nampes Hamlet, Baturetno Village, Singosari Malang

In accordance with the level of human needs, primary needs consisting clothing, food and housing have always been main thing in choosing a business. Based on this, it is not surprising that business has an increasing trend. An increase demand will lead to supply. This law supply demand. There are various businesses, including restaurant businesses popular catering (cafes, coffee shops, bakeries steak houses). Likewise types sold, some modern characteristic area. field marketing, most difficult condition keep consumers order buy products from same seller. To address this problem, one methods must be carried out by your company implement good promotional strategy. Given purposes promotion remind product still available. Besides being able serve as reminder for consumers, strategies also expected sales volume. The strategy applied can form mix of: advertising, management, personal selling, publicity.